NBCUniversal and Anzu develop in-game advertising partnerships

NBCUniversal and Anzu.io partnered to find new and popular advertisements. This team-up’s a step back into the games industry for NBCUniversal, which closed in 2019 on its publishing company.

NBCUniversal has a platform to reach customers on any platform and every screen. Gaming is the fastest way to reach young audiences, says Krishan Bhatia, a director of NBCUniversals. This partnership with Anzu will allow our marketers to reach a multi-million-dollar audience at the beginning of their career.

This partnership makes NBCUniversal the global sales partner and exclusive third-party seller in the USA and the UK for Anzu. NBCUniversals clients can run non-intrusive, in-game ads across Anzus game inventory. Anzus catalog of games products ranges from mobile, PC, to mobile. The company has recently partnered with Roblox and extended their partnership with Ubisoft.

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We wanted to bring our best-in-class technologies and exclusive inventory to one of the world’s leading ad sales teams, said Onezu boss Itamar Benedy. By this new partnership more companies and agencies will be able to use our solution to reach a new audience within the worlds most popular titles while preserving the gamer experience.

Anzus habit of making ads less intrusive means gamers are more likely to accept them. After a reboot of NBC’s Quantum Leap with an original XDefiant round, everyone took it.

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